Steven Burkhart: What does the word bold mean to you when it comes to marketing? Like, what where does that land on the level of crazy?

Ryan Solomon: I think it means like breaking the status quo. I think like really jumping out there. I think probably one of my favorite campaigns I've seen happen was actually at Taco Bell campaign where they did that they sold out tickets to their Taco Bell HQ where people could eat in person and like 30 seconds and it got them an unlimited amount of press in like one night because all these celebrities were trying to get tickets are going to talk about I think things like back are some of my most favorite kind of marketing kind of bold marketing plans. Because no one's trying to go to Taco Bell. No one's ever gonna reserve but they kind of flipped it on its head. I think things like that are kind of my favorites.